Interviewer- Nilima Thapa
Participant- Rajvi Shah

Target Audience Research: Interview 1

1)What makes a music video eye-catching?
Lots of colour and dance makes a music video eye-catching. Good looking people that can act and dance also makes the video appealing. The video should not be repetitive as it gets boring and will lose viewers attention easily. An edited video should have something that no other video had had, to make it unique. I think that each video should have a special aspect to it that everyone will be able to remember. This aspect should resemble the song.


2)What do you dislike in a music video and why?
I do not like inappropriate sexual activity in a video. This is because it influences the way people think about the song. The video should go with the song. I they are about two different things the meaning of the song will not be clear. Repetition in videos, seeing the same thing again and again makes the video boring to watch.


3)If you had to produce a music video, what interesting ideas would you add in?
I would make the video eye catching and use a lot of talented people in the video. There should be dance but it depends on what type of song is being made. For example if the music was slow, there shouldn’t be much of this idea compared to a faster song. I think that music videos should have something that is unique so everyone that watches it will be able to remember that specific aspect. For example, it could be a particular dance step that people can remember.


4)Do you like a narrative concept in a music video?
A narrative concept shows that the song has a meaning to it, so I think that it makes the video worthwhile to watch. You are able to follow the video without confusion and know that it has been simple as it has to be easy to understand. A complicated story will put the viewers off.