Graphs- Questionnaire results

Eleanor Folivi




Evaluation for audience feedback


From our secondary research we created 10 questionnaires to refer back to for our audience feedback and help us with ideas for our music video, which will interest the audience more as it will follow what they prefer in music videos. This will be useful top use their opinions so our music video appeals to them and is entertaining too. Most of our audience preferred Rnb, hip-hop and rock music. They did not have a specific artist, but did refer back to their favourite genres. Most people where inspired by music videos only depending on the artist, for example Michael Jackson and other artist that had meaning and could relate to issues with the audience, was why these artists inspired their audience. The Artists that have promoted crime and violence, where mainly 50 cent and Eminem. This is because they have demonstrated crime, violence and drugs in their videos. A reasonable length of time for a music video was 3-5 minutes.

Inspired by the fact that our audience preferred performance type videos, meaning the way it is shown. For example; dancing and interesting clips, instead of telling the story line with the vocals. Having background music compared is important for song than lyrics and would only be good if they had a meaning towards them. Overtime music/videos has changed and developed for viewing because of new technology. This why most of our audience thought effects, lighting, glamour, dancing and creative ideas make a music videos eye-catching. Finally our audience felt that a music video with no storyline/ meaning, bad representation of women, as they are seen sexual would make the music video negative. This research was useful in us decide what our target audience prefer in videos and how they can be improved.

The interviews we realised what audience would prefer and what would make out music video more appealing, by including and excluding certain things. In order to make a music video eye catching it would need dancing, colour, talent makes it entertaining and unique. The storyline has to be interesting so it’s east to understand the music and video. The music itself has to be great quality and entertaining if it is edited in interesting way, this makes it fun to watch and exciting. The actors and people in the video should be reasonably good, acting in certain areas to express emotion or a story. The shots should not be repetitive and depending on the music, different cuts and shots would be really. I think that each video should have a special aspect to it that everyone will be able to remember. This aspect should resemble the song.

Things to exclude from a video would be showing less shots of women represented in a sexual way, too much flesh shown, short clothes or sometimes hardly any, are seen a lot. Sometimes the use of inappropriate physical contact can be dangerous and have a bad influence on viewers, especially if they are young. Also depressing and boring themes with repetition can put people off.
The type of music for example heavy metal/rock videos have to fit well with a good video, meaning having more extreme idea compared to having a slow video, with peaceful shots. Random videos, without meanings can be irritating and awful to watch sometimes, which ruins the song.

We found that the most features in a music video that would make it eye-catching would be these few points. Having beautiful scenery's, and brilliant story lines and narratives. The video could advertise new trends and styles, featuring famous stars. Interesting special effects, for example animation and stop motion animation. Other images of current issues and affairs portraying racism, sexism, abuse and messages of what are happening in the world. Videos that have moods and feelings also can influence viewers.

Narrative concept for a music video seemed to interest people we interviewed. They said that when there is narrative in the music video, it makes it interesting and easy to follow to enjoy. It gives the video a more dramatic feeling and if the video did have an important message that wanted to be carried out to viewers, for example the disadvantages of knife crime, drugs… it would bring a better approach and understanding for viewers, with the use of this concept. Having a mixture of performance and narration is good too, showing the best entertainment in a short period of time.

Overall form the information we gathered form both the questionnaires and interviews we had found that a majority of similar points where not so popular in a music video and performance based concepts where one of the main key aspects for entertainment in a music video.



Chaiya Varsani