Music Video

Audience Feedback

The interviews we realised what audience would prefer and what would make out music video more appealing, by including and excluding certain things. In order to make a music video eye catching it would need dancing, colour, talent makes it entertaining and unique. The storyline has to be interesting so it’s east to understand the music and video. The music itself has to be great quality and entertaining if it is edited in interesting way, this makes it fun to watch and exciting. The actors and people in the video should be reasonably good, acting in certain areas to express emotion or a story. The shots shouldn’t be repetitive and depending on the music, different cuts and shots would be really. I think that each video should have a special aspect to it that everyone will be able to remember. This aspect should resemble the song.

Things to exclude from a video would be showing less shots of women represented in a sexual way, too much flesh shown, short clothes or sometimes hardly any, are seen a lot. Sometimes the use of inappropriate physical contact can be dangerous and have a bad influence on viewers, especially if they are young. Also depressing and boring themes with repetition can put people off.
The type of music for example heavy metal/rock videos have to fit well with a good video, meaning having more extreme idea compared to having a slow video, with peaceful shots. Random videos, without meanings can be irritating and awful to watch sometimes, which ruins the song.

When we presented our video, which included feedback from facebook and youtube, to our target audience with a range of ages and races, we found that they were impressed with our cast, using member of the public, which was very effective. Also the humour and dancing was what made the music video entertaining, this had met our planning and research ideas. It looked very professional with the dancers and enjoyable which highlighted the community, it was capturing and engaging. The narrative and performance were very realistic with excellent camera work, lighting and editing, which was smooth and effective. The choice of the song was important as we had to represent the traditional Bhangra culture, but adding a twist of a multicultural society for a target audience to become broad. This was successful to our target audience due to the feedback we received.

Chaiya Varsani