1) In what ways does your media product use, develop or challenge forms and conventions of real media products?
Our music video is a true depiction of the stereotypical bollywood scene with lots of traditional colours, woman doing the native dancing with long dark hair, bindi’s, saris, Bangles, very upbeat and jolly music. All this collaborated established the forms and conventions very well. Another significance of our piece was the comedy which was intended to amuse our audience, with the humorous occurrence of the general public joining in dancing with the main girl in our video. The format was performance which is generally show casing a dance group that the main girl is going to attend. As the main girl is arriving to her dance class late, snippets of the dance class in rehearsals keep coming up.
There were many shots establishing many things such as the first shot when the camera pans the main girl from her shoes up to her face on the phone highlighting her significance. In the beginning when she it letting her dance class know she is going to be late she is at a platform in a transition. Although she do
esn’t mention it was the train delay making her late the mise- en –scene clearly indicates this. We wanted everything to seem normal by shooting in regular places such as the park, the fish and chip shop, train station, school hall. There fore the mise-en-scene remained very basic with the park just being trees and a bin, the fish and chip shop just having the normal counter, workers and customers with seating and food, the train station bombarded with people. All this depicting everyday life combined with the mise-en-scene we used a range of different shots, such as long shots when she is first in contact with them with close ups to emphasise the footwork. Along with the long and close up shots editing consisting of a lot of slow motion helped create a better picture. As in most bollywood scenes things are rather over exaggerated. There were a number of different sounds the first one in out video was the sound of the train approaching along with her Nokia ringtone going off. Then it was the main girl answering the phone telling her group she was going to be late and was going to be there as soon as possible. Lastly apart from the music which begins right after she sits down and puts her headphone in, is the old man in the end saying “Aye beautiful” but pronounced by him as “aye bootiful”.
The one video that influenced us was the “ …” because it had a man walking down a road and suddenly couple by couple people came and joined him…so the idea of someone on a regular day getting people under their power.
2) How effective is the combination of your main product and ancillary texts?
The main girl in the video is of Asian ethnicity so we used many things such as her wearing a sari, bangles and a lot of he
nna designs on our digipak and advert. To brand our Digipak and advert our own we created our own logo saying ENC productions which consisted of the first letter of each first name Eleanor, Nilima and Chaiya. Although our main character was an Asian girl we still wanted that multicultural element to it which was normal people of different ethnicities in London joining in. We used a number of different places to film to help represent our brand such as the fish and chip shop, London tube the park and many other areas that spring together t
o symbolise Britain and how diverse it is. The idea of different cultures dancing along with this Bhangra girl to a Bhangra remix gives us the brand of diversity at its greastest.
The digipak is filled with bright beautiful colours and patterns with a beautiful smiling girl on it, with a silhouette of her in a dancing pose. It also has the BBFC rating on it showing it’s a U – for universal showing so that anyone of any age including children are welcome to see it. Also the HMV sign indicates the main source of how to purchase it.
To sell the DVD on the advert was to picture it as the brightest thing on the page and everything else was dark grey and blurred. What we did as a group was go to the HMV store a very popular store that sells music, DVD’s and posters and place our own work on the shelves. We took a picture of it and in-cooperated it into a mind blowing poster that speaks for itself in the sense that it’s a must buy. We put all the relevant details on there stating the title, the artist, the reviews and the date it was out.
3) What have you learned from your audience feedback?
The target audience was aimed at people who go through the streets of London everyday. It was for the old, middle aged and young with a sense humour. We have a number of different representations in this video that relate to everyone wanting to have a laugh. Although female Asian woman may enjoy the video the most as it’s about their culture and relates to them most in a number of ways. The target audience research revealed that teenagers aged 16- 18 were mainly interested in either the grime scene or liked a dancing video, that’s why most of the video had dance moves in every scene. We had an old man with one or two teeth
left in his mouth to take part as it was quite funny and proved it didn’t matter how old you were you can still have fun. As a whole there were a variety of things to keep the audience intrigued.
Dancing music videos are the most similar to us in the sense that it showcases peoples dancing talent. To the end of the piece you have 5 beautiful women dancing in a hall with beautiful dresses in a colourful surrounding this is close to the pussycats in the sense their always in a “Vegas” setting, surrounding with lights and extreme dance moves. Although the women in the pussycat dolls are half naked our video showed decently dressed woman with culture.
There were many different ways such as the main girl who is a jolly young character with a lot of energy with no care in the world of what the world thinks. Wearing her traditional clothing and bopping the minute her head phones are in her ears.
The old black and Russian man looked fun and full of life, where as the young black girl was portrayed as flimsy, stuck up and posh as she wore a small tight black dress on a cold winters day in the park. Which is considered quite strange and foolish? The dog was shown as being quite mischievous and out of control because it kept running off. The shopkeepers were energetic and pleasant to be around as they served the main girl chips they seemed professional and hard working. Asian women may look up to the main girl as a role model, the fact that she can express her bhangra passion in the streets of London.
The audience are suppose to be in the position of the main girl dancer whose journey holds a lot of charisma, as she dances her way to her dance class. Living up the moment and having fun. Editing was a huge component in the video because although we had the right shots and sound merging the two and giving it the finishing touches we needed relevant transitions good colouring, the right cuts and the video to run smoothly and logically. Because the shots we used showed everything we wanted to show in time with the music the editing just helped make it that much better by adding glow effects in the relevant places, adding the title in the front as well as making the soundtrack the right volume not too loud or too quite.
4) How did you use media technologies in the research, Planning, construction and evaluation stages?
In the research we used a number of technologies ranging from watching DVD’s and video tapes using VCR’S to understand in great detail the forms and conventions of different types of music videos as well as analysing them. Sky plus was also a good source of technology in establishing what makes a music video because we were able to forward, rewind and pause a section of a music video as much as we liked to get an idea of what we could do ourselves. Internet on the computer was suitable because it allowed us to go on social networking sites to get peoples views and opinions on what they wanted in a music video enabling us to learn from the publics opinions.
Planning was mainly done by story boards, questionnaires, and general research on the internet. When we had concluded all our planning we transferred all our information into our group blog to make it lively by making our picture drawn storyboard’s animated, uploading videos imported from you tube, pictures of us actually working taken of mobile phones and digital cameras and teacher reviews. We used digital cameras to take pictures of our locations and mise-en- scene ideas.
The construction of the work was down to the camera to record our ideas (Canon XM2 and the editing software a
pple’s final cut pro to complete the final version.
When filming was concerned the tripod was used most of the time. It’s only when we needed to do extreme close ups we didn’t use it. One problem we faced was in the hall with all the dancers, the lighting in the room was quite dull and dark but we resolved the problem easily by using the Lilliput’s lights with coloured gels, this then gave it the disco look.
All the equipment the college gave us was to such a high standard that it allowed us to take our ideas and fulfil them successfully. Just the Camera lighting and edit suite alone was enough.
Our music video is a true depiction of the stereotypical bollywood scene with lots of traditional colours, woman doing the native dancing with long dark hair, bindi’s, saris, Bangles, very upbeat and jolly music. All this collaborated established the forms and conventions very well. Another significance of our piece was the comedy which was intended to amuse our audience, with the humorous occurrence of the general public joining in dancing with the main girl in our video. The format was performance which is generally show casing a dance group that the main girl is going to attend. As the main girl is arriving to her dance class late, snippets of the dance class in rehearsals keep coming up.
There were many shots establishing many things such as the first shot when the camera pans the main girl from her shoes up to her face on the phone highlighting her significance. In the beginning when she it letting her dance class know she is going to be late she is at a platform in a transition. Although she do
esn’t mention it was the train delay making her late the mise- en –scene clearly indicates this. We wanted everything to seem normal by shooting in regular places such as the park, the fish and chip shop, train station, school hall. There fore the mise-en-scene remained very basic with the park just being trees and a bin, the fish and chip shop just having the normal counter, workers and customers with seating and food, the train station bombarded with people. All this depicting everyday life combined with the mise-en-scene we used a range of different shots, such as long shots when she is first in contact with them with close ups to emphasise the footwork. Along with the long and close up shots editing consisting of a lot of slow motion helped create a better picture. As in most bollywood scenes things are rather over exaggerated. There were a number of different sounds the first one in out video was the sound of the train approaching along with her Nokia ringtone going off. Then it was the main girl answering the phone telling her group she was going to be late and was going to be there as soon as possible. Lastly apart from the music which begins right after she sits down and puts her headphone in, is the old man in the end saying “Aye beautiful” but pronounced by him as “aye bootiful”.The one video that influenced us was the “ …” because it had a man walking down a road and suddenly couple by couple people came and joined him…so the idea of someone on a regular day getting people under their power.
2) How effective is the combination of your main product and ancillary texts?
The main girl in the video is of Asian ethnicity so we used many things such as her wearing a sari, bangles and a lot of he
nna designs on our digipak and advert. To brand our Digipak and advert our own we created our own logo saying ENC productions which consisted of the first letter of each first name Eleanor, Nilima and Chaiya. Although our main character was an Asian girl we still wanted that multicultural element to it which was normal people of different ethnicities in London joining in. We used a number of different places to film to help represent our brand such as the fish and chip shop, London tube the park and many other areas that spring together t
o symbolise Britain and how diverse it is. The idea of different cultures dancing along with this Bhangra girl to a Bhangra remix gives us the brand of diversity at its greastest.The digipak is filled with bright beautiful colours and patterns with a beautiful smiling girl on it, with a silhouette of her in a dancing pose. It also has the BBFC rating on it showing it’s a U – for universal showing so that anyone of any age including children are welcome to see it. Also the HMV sign indicates the main source of how to purchase it.
To sell the DVD on the advert was to picture it as the brightest thing on the page and everything else was dark grey and blurred. What we did as a group was go to the HMV store a very popular store that sells music, DVD’s and posters and place our own work on the shelves. We took a picture of it and in-cooperated it into a mind blowing poster that speaks for itself in the sense that it’s a must buy. We put all the relevant details on there stating the title, the artist, the reviews and the date it was out.
3) What have you learned from your audience feedback?
The target audience was aimed at people who go through the streets of London everyday. It was for the old, middle aged and young with a sense humour. We have a number of different representations in this video that relate to everyone wanting to have a laugh. Although female Asian woman may enjoy the video the most as it’s about their culture and relates to them most in a number of ways. The target audience research revealed that teenagers aged 16- 18 were mainly interested in either the grime scene or liked a dancing video, that’s why most of the video had dance moves in every scene. We had an old man with one or two teeth
left in his mouth to take part as it was quite funny and proved it didn’t matter how old you were you can still have fun. As a whole there were a variety of things to keep the audience intrigued.Dancing music videos are the most similar to us in the sense that it showcases peoples dancing talent. To the end of the piece you have 5 beautiful women dancing in a hall with beautiful dresses in a colourful surrounding this is close to the pussycats in the sense their always in a “Vegas” setting, surrounding with lights and extreme dance moves. Although the women in the pussycat dolls are half naked our video showed decently dressed woman with culture.
There were many different ways such as the main girl who is a jolly young character with a lot of energy with no care in the world of what the world thinks. Wearing her traditional clothing and bopping the minute her head phones are in her ears.
The old black and Russian man looked fun and full of life, where as the young black girl was portrayed as flimsy, stuck up and posh as she wore a small tight black dress on a cold winters day in the park. Which is considered quite strange and foolish? The dog was shown as being quite mischievous and out of control because it kept running off. The shopkeepers were energetic and pleasant to be around as they served the main girl chips they seemed professional and hard working. Asian women may look up to the main girl as a role model, the fact that she can express her bhangra passion in the streets of London.
The audience are suppose to be in the position of the main girl dancer whose journey holds a lot of charisma, as she dances her way to her dance class. Living up the moment and having fun. Editing was a huge component in the video because although we had the right shots and sound merging the two and giving it the finishing touches we needed relevant transitions good colouring, the right cuts and the video to run smoothly and logically. Because the shots we used showed everything we wanted to show in time with the music the editing just helped make it that much better by adding glow effects in the relevant places, adding the title in the front as well as making the soundtrack the right volume not too loud or too quite.
4) How did you use media technologies in the research, Planning, construction and evaluation stages?
In the research we used a number of technologies ranging from watching DVD’s and video tapes using VCR’S to understand in great detail the forms and conventions of different types of music videos as well as analysing them. Sky plus was also a good source of technology in establishing what makes a music video because we were able to forward, rewind and pause a section of a music video as much as we liked to get an idea of what we could do ourselves. Internet on the computer was suitable because it allowed us to go on social networking sites to get peoples views and opinions on what they wanted in a music video enabling us to learn from the publics opinions.
Planning was mainly done by story boards, questionnaires, and general research on the internet. When we had concluded all our planning we transferred all our information into our group blog to make it lively by making our picture drawn storyboard’s animated, uploading videos imported from you tube, pictures of us actually working taken of mobile phones and digital cameras and teacher reviews. We used digital cameras to take pictures of our locations and mise-en- scene ideas.
The construction of the work was down to the camera to record our ideas (Canon XM2 and the editing software a
pple’s final cut pro to complete the final version.When filming was concerned the tripod was used most of the time. It’s only when we needed to do extreme close ups we didn’t use it. One problem we faced was in the hall with all the dancers, the lighting in the room was quite dull and dark but we resolved the problem easily by using the Lilliput’s lights with coloured gels, this then gave it the disco look.
All the equipment the college gave us was to such a high standard that it allowed us to take our ideas and fulfil them successfully. Just the Camera lighting and edit suite alone was enough.
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