Inital thinking

Brief

This project is based on creating a music video sequence, using tracks to create an idea based on the lyrics or showing a performance for entertainment etc. Working in group with producers, directors and editors, we will research ideas and gather a proposal for a final idea to shoot for the video, for entertainment. Including creating DVD and magazine covers. We have decided using our research and ideas to create a video based on the Punjabi culture using Bhangra songs, planning to represent in the video a range of cultures, races, ages … to entertain a wide ranged audience.


Research findings

From our target audience research we found that most people where inspired by music videos only depending on the artist. For example Michael Jackson and other artist that had meaning and could relate to issues with the audience, was why these artists inspired their audience. Inspired by the fact that our audience preferred performance type videos, meaning the way it is shown. For example; dancing and interesting clips, instead of telling the story line with the vocals. The interviews we realised what audience would prefer and what would make out music video more appealing, by including and excluding certain things. In order to make a music video eye catching it would need dancing, colour, talent makes it entertaining and unique. The music itself has to be great quality and entertaining if it is edited in interesting way, this makes it fun to watch and exciting. The actors and people in the video should be reasonably good, acting in certain areas to express emotion or a story.

Following the research form our genre forms and conventions we found that camera movement are used to make and create a more dynamic feel to stage performance, for example walking and dancing etc… but it can be used to create a dynamic feel to stage performance Music videos demonstrate particular genre characteristics for example heavy metal bands, dance routines for boy/girl bands…There is a relationship between lyrics and visuals (illustrative, amplifying or contradicting). Often music videos will cut between a narrative and a performance of the song by the band. Often music videos will cut between a narrative and a performance of the song by the band. Additionally a carefully choreographed dance might be a part of the artist’s performance or an extra aspect of the video designed to aid visualisation.

By analysing many different genres and researching types of music videos we found that many exciting visual and videos that present it as being unique and interesting although it may link to the lyrics and may have a hidden message across the purpose of the idea of having these images as memories perhaps and the lyrics with a meaning to the bad times in her life. The way videos are edited and continuous make it easy to watch and become entertained, enjoying the music too. Also having quick cuts and pans makes the video energetic and exciting, for example the use of videos showing performance in dancing, a perfect way to show tradition and culture.



Initial thinking

Aanee Kuriye (temperature Bhangra remix)
Original song- Dr Zeus – “Ah Ni Kuriya”
Remixed with original- Sean Paul- “Temperature”


Chaiya Varsani –

Inspired by other people opinions, from our research and other videos, I feel using a Bhangra remix genre while representing different races would appeal a wide variety of audience, as it is fun and more enjoyable for everyone because it is different. We found from our results that Bhangra and RNb music were the most popular genres chosen in the questionnaires.

This made us decide to research of Bhangra, including the RNB mix using different races, for example couple of young different raced girls dance and make noise on a train- cutting and blending to them still dancing as Sean Paul music enters. There are cut shots of people giving look as if they were disturbed by their noise.
The music piece changes to Bhangra music, when there camera cranes from down to up. Or the camera stays at her feet as the door opens and then cranes up. As the girls give her dirty looks she walks past when there is cut shots of people in the train tapping their feet, nodding their head etc. as she walks past these people begin to get up and dance randomly as the beat begins to play more. You also have close up on her turning the music up on her iPod, maybe showing that song on the screen?

Different people and ages for different shots… panning to another shot with her walking on the street, as she walks past you see random people with suits, causal, walking dogs, builders, people with pushchairs, all dancing. She walks into café towards the pizza express/ food court they guy head bops behind the counter. There is an over the shoulder shot on her of the people in the background on different tables dancing (who ever has been attracted by the beat). There is a close up of some of the shots of the people dance moves, with the music. She goes up to the pizza express and asks for Somosas!-
As she pauses to say this she turns around and everyone pauses and sits back down. Then
“Excuse me do you sell Somosas” with an Indian accent… he says “a what” and looks confused, a close up of his face towards the camera with this facial expression.

The scene finally ends with her coming out of a work place or something that changes her role completely, as she is an Asian woman who sends this Bhangra beat which is like a virus, and is really a normal working woman. A pan of her in a suit/ office wear and a close up of her face to finish as she winks. Then ends her walking along from the back she has a little dance move, to show she knows she spreads this Bhangra virus to get people dancing! It’s as if her disguise was to be wearing her traditional clothes to get the tradition of Bhangra music going…
Other idea- of her having a thought bubble, with her playing this song before and dancing to this song with two others girls? … Looking around thinking of a plan to spread a virus! As she puts her headphones on with a close up of her iPod- song name and her bopping her head to the beat and smiles.


Nilima Thapa-

My idea was particularly driven by the conclusions drawn from our primary and secondary researches. From secondary research we have found that Punjabi music videos are full of energy and mostly joyful vibes which is why I think in our videos the casts should act joyful and start dancing to the song. From our primary research we have found that our audience which is everyone from different background likes music videos with beautiful scenery's and music videos that have a good storyline which would interest them. For our music video, lyrics is not so important since it is in Punjabi and our target audience is everyone from different background, people who don’t understand Punjabi would not understand the lyrics and thus could not relate to the video.

My idea of music video for the song is narrative based as our audience seem to like a good storyline. A summary of the narrative is that a girl with a typical Punjabi look is spreading a musical current, whoever she passes by while listening to the song starts dancing to the song without her acknowledgement. There is a bit of a twist at the end where she turns out to be a modern office worker and she knew it all along.

First shot would be a close up of a watch on a woman’s hand. This is to create enigma of whose hand it might be. Then, it cuts to a platform where a girl wearing a Punjabi dress is standing. Then she gets on the train, there is a diegetic sound “Mind the gap....” The camera pans from her feet to her face which is to establish the main character. She sits down and plays the song in her iPod. There is close up of the iPod where we can see the name of the song, artist and the production company. The passengers who were “minding their own business” start tapping their feet and nodding their heads and start dancing. There would be lots of different angle shots of the people dancing.

She gets off the train and Through the ticket machine. There is a establishing shot of a high street where she is now. She is walking down the street and everyone around her starts dancing to the song. There is a parade of people dancing like in Indian weddings following her. One of the people on the parade could be playing the Dhol.

There is a establishing shot of a pizza hut. She goes inside a pizza hut. She takes her earphones off and the music has now faded in the background but still playing. She asks for a samosa to the sales assistant and the person says “sorry a what? We only sell pizza.” He points at a poster of a pizza and then she says “I’ll have one then. How much?” She pays and puts the earphones back on and the music is playing on the foreground again. She sits down and eats. There is a wide shot where we can see the people behind her are dancing. Then she is on her way back to the train and back to where she came from. There is another establishing shot.This one is of her gong in an office. I have already thought of the office location but need a permission to shoot. The office is in harrow and is called “office angels” which in my opinion fits the girl’s description. Then, she comes out wearing a modern office suit. Then, she looks at her watch and at the camera and winks.

We should include people of different age and background which imply that the song is not only for Punjabi people but for people to have fun and something in common.


Eleanor Folivi-

Because of the results from the questionnaires I think we should combined Bhangra and hip hop to suit most peoples taste. The song I think does this the best is
A Punjabi remix. I think we should use a lot of quick cutting between each scene, Have people dancing what ever style they want, juxtaposing the music – such as people doing hip hop as well as ballet etc.

We can use this song to appreciate different cultures by having different cultures representing something. For example 4 white men at a pub drinking a pint to the beat and edit it so it is slow motion reverse and fast forward. Black people can be Dutty whining to the beat. Asian people can actually be doing the Bhangra. This song can represent a wide spread of people in a fun way without being rude.

The song has such a fun energy about it and would keep the audience intrigued throughout. This song can bring out a lot of comedy which would hopefully get the audience laughing.

In the beginning of this particular song which features Sean Paul, I think we should have 3 – 5 black girls dancing away on the tube disrespecting passengers because there too loud and not being considerate what so ever. Everyone on the tube looks totally annoyed but they pay no attention whatsoever. As there approaching a stop a girl coming on to the tube listening to Bhangra emerges. The black girls then laugh at her to intimidate her. Strangely this music she is listening to sets everyone off dancing as if they were hypnotized by the Bhangra song.

She would go past many areas to set different scenarios for these pedestrians who get hypnotised suddenly by this music.

Overall I think we should just have different types of dancing represented by different cultures in a fun way. That way it would be very interesting and would keep the energy the music has itself.


Chaiya Varsani