Interviewer- Chaiya Varsani
Participant- Sriram Kandasamy


Target Audience Research: Interview 1

1) What makes a music video eye-catching?
The moves a dance moves in the video can be great, if they are talented and unique. Its great to watch and very entertaining. The topic with the song and the theme of the music. The storyline has to be interesting so it’s east to understand the music and video. The music itself has to be great quality and entertaining if it is edited in interesting way, this makes it fun to watch and exciting. The actors and people in the video should be reasonably good, to catch your eye, for example they coupled be good looking which would be nice sometimes or just very good acting in certain areas to express emotion or a story. The shots shouldn’t be repetitive and depending on the music, different cuts and shots would be really cool.

2) What do you dislike in a music video and why?
When women are represented in a sexual way, too much flesh shown, short clothes or sometimes hardly any, are seen a lot. Sometimes the use of inappropriate physical contact can be dangerous and have a bad influence on viewers, especially if they are young.
The type of music for example heavy metal/rock videos have to fit well with a good video, meaning having more extreme idea compared to having a slow video, with peaceful shots. Random videos, without meanings can be irritating and awful to watch sometimes, which ruins the song.

3) If you had to produce a music video, what interesting ideas would you add in?
Depending on the type of music genre it is, for example hip or Rnb, dance music… would be great for party idea video theme, using talented dancers, flashing lights, reflected to the type of music and mood it gives. In videos it’s great to use all types of people. Also the idea of using different shots from different angles and areas, using many effects, gives it more excitement. Setting the ideas on the emotions are great to link them with what the actors in the video do, for example sad songs, with people hurt or crying, or upbeat music with more dance ideas.
Using special effects, black and white, lighting etc, makes a music video very fun to watch these days, especially if the music is good.


4) Do you like a narrative concept in a music video?
When there is a narrative in the music video, it makes it interesting and easy to follow/ enjoy as you understand what it is about. It also gives the video a more dramatic feeling. If the song has an important message for viewers, for example to stop knife crime, violence, drugs… to show its bad side and dangers, than the video would bring better approach and better understanding for viewers with this narrative concept, so they can understand the meaning straight away and it’s importance.